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'Mom-fluencers' are cashing in on lucrative brand deals – but not without some controversy

ABC News

May 19, 2023

"Impact x Nightline" delves into the world of "mom-fluencing."

ABC News' correspondent Janai Norman spoke to attendees at a conference called "Mom 2.0," including Jill Smokler, who founded the popular site "Scary Mommy" in 2008.

Smokler, a mom of three, said she created the blog with the goal of documenting "the real side of parenthood." She sold the blog to a major media company in 2015. Now that her children are older, she's working to create a new brand called "She's Got Issues."

ABC News
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